Users can now schedule Instagram posts, either in the feed or IGTV.

To do this, you only need to have a business account. Switching to a business account instead of a personal one can be done very quickly in account settings.

Although the functionality is already available and is quite simple, the process does not happen in the Instagram application, but rather in the Creative Studio. Creative Studio is a Facebook tool.

So, to schedule Instagram posts, you must go to the Creative Studio page, sign in to your account, and create your posts as desired. If you have more than one account, you can select which one you want to use.

This tool is of particular interest to brands and social media managers who had previously relied on third-party applications whose process was not completely automated.

Remember that managing your company's social media must be handed over to a team of professionals who define a strategy that fits your goals. Zalox specializes in Digital Communication and Marketing, contact us, we would love to help you achieve the desired results.