The event was created by website Mashable in 2010 as a tribute to the role of social media in people's lives and has been celebrated ever since.

The date is celebrated in different ways around the world, with the organization of events using technology and social media, Facebook live and all kinds of events that encourage interaction between individuals using digital platforms.

Social media play an increasingly active role in individuals' daily lives, from the moment they wake up until they go to bed at night. Also for companies is recognized the importance of presence in social networks in creating a relationship with potential customers.