In Catering, it can be just as important to have excellent service in your restaurant, as to ensure that your customers reach you, which makes it essential to have a good Digital Marketing strategy.

Communication and Digital Marketing can encompass several aspects, such as social media, websites and blogs, search engine optimization, online advertising, among others.

It doesn't matter if you have a small bakery, a bar or a restaurant. In either case, you can benefit greatly from a well-structured digital marketing strategy.

One of your first steps should be to claim your establishment on Google Maps. Google Maps is an excellent tool as it shows establishments in a certain area when there is a search for that area. For example, if you search for “restaurants in Coimbra”, some of the catering establishments in Coimbra will appear.

If your property is already listed, you must claim it, that is, tell Google that you own it. If it does not exist, you must create it. Always try to keep the information up to date, such as addresses, contacts and schedules and respond cordially to any review that is left by customers, whether positive or negative. Users will be aware of how they respond to their criticisms.

Second, you must consider the importance of having a website. A good website with a good image is the best business card for your establishment. The more complete your site, the better. Invest in a website that looks professional, beautiful and appealing. In restoration, the eyes eat. Bet on a professional photographer or modern cameras or smartphones with good resolutions and include photos of your signature dishes that attract new customers.

Social networks are nowadays one of the greatest assets for the restaurant business. Facebook is perhaps the network that best qualifies for the promotion of an online restaurant business because it allows the introduction of opening times, direct buttons to call the restaurant and, finally, criticism.

Criticism can have a positive or negative effect, so you should work to always satisfy your customers. You must respond to all criticisms with politeness and cordiality.

Instagram also stands out for its visual component. When it comes to catering, it is important to realize that the aspect of food is one of the most important factors. But not only food: space is also an important piece in Digital Marketing in catering. If you have a beautiful and pleasant space, take advantage of it and promote it on social media.

You can also take advantage of the restaurant's own restaurant promotion directories, such as Trip Advisor, The Fork, Zomato, etc.

Finally, we emphasize the importance of consistency. You must keep your social networks, website, blog constantly updated. If you do not have the capacity or availability, you should look for a team of specialists in the management of social networks, and Communication and Digital Marketing.

Zalox specializes in social media and the development of personalized strategies for Communication and Digital Marketing. If you have a restaurant business and want to bet on Digital Marketing, contact us!