In this article, we will focus on the digital aspect of marketing for the Pharmaceutical Industry. Get to know the strategies that will make customers move from their devices to your pharmacy, laboratory or product.

Firstly, the great advantage of digital marketing is that it is cheaper than marketing on other communication channels, such as TV, radio or the press. At the same time, the results today tend to be better, because users relate more easily to brands through digital channels.

So, first of all, it is important to define different strategies taking into account the type of market. Is it a B2C or B2B market?

The acronym B2C stands for business-to-consumer, meaning that the company sells to the end consumer. This is the case of pharmacies and drugstores that sell to citizens. On the other hand, the acronym B2B means business-to-business, that is, that the company aims to sell to other companies, as will be the case with laboratories that sell to pharmacies.

Geolocation

Geolocation is an important digital marketing resource that allows you to reach people who are close to your company. You can segment your advertising by the target audience of certain geographic areas or even use bluetooth to send messages to people in an area close to your establishment.

Blog

We don't get tired of repeating: a blog is an essential digital marketing tool, especially in terms of content marketing. The goal of Content Marketing is to attract customers through quality content, with value and that offers solutions to their problems.

SEO  

If you have an online presence, like a website or a blog, it is clear that SEO is important to you.

Search engine optimization will help potential customers reach your page more easily when searching for topics that interest them.

E-commerce

An e-commerce can bring great advantages to your business, since it satisfies two of the biggest demands of the customers: speed and practicality. You can choose to provide deliveries or pick-ups E-commerce is also an excellent way to catapult your company's visibility, as it will appear in search results.

Social media

Social media are the biggest digital storefronts you can have. In addition to allowing you to build a relationship with potential customers, it is the ideal context for positioning the company, reinforcing the brand values ​​and sharing the useful articles you create.

A Digital Marketing strategy for the Pharmaceutical Industry has its own requirements due to its position in the market. However, it is not enough to implement these techniques without later evaluating the results.

As such, it is important to have the help of a team of Digital Marketing professionals who will help you navigate the Digital universe in the most beneficial way for your company. Contact Zalox: we are experts in Digital Marketing and we want to help you achieve your goals!