In a time when it is increasingly important to have marketing knowledge on social media, Facebook Blueprint offers specialized training on these two platforms, enabling marketers to enrich their curricula. Facebook Blueprint offers 3 learning methods:

• E-learning: an online education program that teaches good advertising practices on Facebook and Instagram.

• Blueprint Certification: A certification program that measures knowledge about Facebook advertising products and services. Certification can be obtained after two successful exams have been successfully completed.

• Blueprint Live: face-to-face training program focused on Facebook's advertising principles and Instagram's integrated marketing plans.

Facebook Blueprint offers various categories of courses, from the most basic, that focus on Facebook or the beginning of the use of advertising, to more specific subjects such as targeting the right audience, different conversion goals, how to generate recognition, among others.

Currently, all exams are available in English and throughout 2018 will be available in simplified Chinese, Latin American Spanish, Japanese, Portuguese and German.

Facebook Blueprint certification can be a good opportunity for professionals at an individual level but also for companies. By empowering your employees with this certification, they can ensure that their human resources have a solid understanding of the Facebook platform, which will help them increase the impact of their ad campaigns on Facebook.