Usually, sales teams do not take long to realize the benefits of using CRM software when they implement it. The difficulty is often in the first step: the decision-making of using a CRM tool.

It has been proven that companies whose sales forces work with CRM perform better. But why does this happen? What makes CRM software such an important tool for sales forces? Some of the biggest challenges for sales teams are qualifying and tracking leads and prioritizing sales activities.

CRM software not only solves these problems, as you can read in this article but also helps the teams to deal with others, which we explain.

Accessibility

CRM helps sales people store their contacts, sales opportunities, activities and plans safely and centrally all in one place. In addition, it ensures uninterrupted access to the database in any location. This tool concentrates all related information, making it easier to perform business tasks.

Plan and manage time

CRM helps salespeople prioritize by ensuring that customers are not ignored and that key leads are contacted in the right time frame. CRM allows vendors to spend more time with customers, which leads to more closed deals and a stronger customer base.

Results analysis

CRM software helps sellers to more easily prepare their reports since the process is automated and transparent. Depending on the functionalities offered by the software, the process may be more or less automated, but will always be simpler than manual data processing.

Keep everyone involved up to date

A CRM enables shared calendars, document templates, and email integration, bringing together all team members and keeping everyone up to date. It also allows management positions to track the activity of the sales force and to verify whether or not the defined strategy is being met by its vendors.

Contact in the right moment

Accompanying all communication with customers, CRM helps salespeople know exactly when customers should be contacted. For example, for product replacement, contract renewal or for sale to a new product or service. All this increases your chances of closing a sale.

Reduce administrative tasks

CRM software frees sales teams from most of the time-consuming administrative tasks, reducing many of the repetitive actions that take a lot of time but generate little profitability.

Save money

CRM tools are significant investments but help companies save money. Within the sales team, it reduces errors and saves money and effort that would be spent on correcting those errors.

If all companies are unique and therefore need unique software, it is very important to use a tailor-made CRM of the business. If you are looking for a custom software solution, contact Zalox, we are specialists in custom software development.