Google's algorithms change constantly, many times a year, and not all professionals can keep up with the evolution of the criteria of the largest search engine in the world. Today we focus on what are the biggest SEO trends for 2021 according to optimization experts.

Focus on the user and their search intent

Although this is not a new concern, it is increasingly important to focus on the user and, above all, on the intention of the researcher. Google is the resource for anyone looking to get an answer to a question or more information about something. As such, it is extremely important to understand why users search and help them find content that provides the answers they are looking for. Thus, SEO professionals must understand the needs of users and:

• Produce content that meets the needs and concerns of users instead of focusing on the product or service;
• Make sure the website is fast and loads pages quickly;
• Do not allow the user to make an effort to find the content they were looking for;
• Avoid the use of mandatory registrations, pop-ups, etc., which hinder the user's experience.

Optimizing user experience on the website

In 2021, Google introduced Core Web Vitals as a ranking factor. Thus, the page experience metrics cannot be ignored in any way, and should be a priority for all companies. Tools like the Lighthouse and Crux API give you very interesting insights, from page speed, compatibility with mobile devices, rendering, image optimization and security protocols. All of this needs to be optimized in 2021.

Industry experts also add that we should look at the page's experience from the user's point of view and not just assess whether the page is accessible to a search engine robot. This brings us back to the user-centered approach that we covered in the previous point. To be taken into account:

• The speed and ease with which the pages load;
• Responsiveness to user interactions;
• Ease of using and browsing on mobile devices;
• Site security.

Everything is SEO mobile

It is no longer news that most searches are done on mobile devices. Therefore, it is essential to ensure that your content and website work well from a mobile perspective. You should analyze what kind of experience your users have when accessing your site, investing in simplicity of design. Currently, Google values ​​the mobile experience more than the desktop, so this should be your focus in 2021. If you don’t have a responsive website yet, this is the time to invest.

ZALOX specializes in SEO optimization. We can help you to improve the performance of your website and place it in the first search results in an organic way. Contact us!