By reading this article, you will be saving time reflecting on potential issues with your e-commerce and taking steps to identify and solve them.

Here are the first four of our best rules for increasing your online store conversion rate and decreasing abandonment rate.

Show your site is safe

Cybersecurity is one of the biggest concerns of users. Without proper protocols, customers are vulnerable to attacks and fraud, which removes trust for the user. Use your payment provider's stamps and logos and the lock icon in the browser: this will give customers a sense of confidence.

Offer free shipping

Studies show that users prefer to pay more for the product and zero for shipping than have the shipping value discounted at the value of the product and pay 5 € shipping. The data also shows that people are willing to buy higher values ​​for free shipping.

One of the main reasons why shopping carts are abandoned is unexpected costs. Free shipping nullifies this unpleasant surprise.

Avoid too long checkout forms

The longer the form, the less likely people will fill it out, which will hurt your conversion rates. Request only the information you need, including shipping and billing information.

Use "email" as the first field in the checkout form.

Getting the customer to complete their purchase is important. Getting it back to your site for more shopping is essential. Thus, the customer's email address is the most critical information to obtain during checkout and should be a priority.

Are you making any of these mistakes in your e-commerce? This is your opportunity to improve your customer experience and increase your e-commerce conversion rate. Stay tuned for the next part of this article, where we'll share more mandatory rules for anyone looking to increase their e-commerce conversion rate.