In a time when consumers are increasingly consuming through social media, it is essential that companies enhance their Digital Marketing strategies on social networks and use the potential of these platforms to increase their reach. 

It is necessary to use the correct strategies so that social media are tools in favor of Digital Marketing.

In this article, we highlight some of the best tactics to increase conversions on social networks.

Use video on social media

It has been proven that posts with video have much higher levels of engagement than posts with only text or images. Brands that use video typically have higher conversion rates than those who do not. An excellent tactic is to have a YouTube channel and share videos on other social networks, such as Facebook.

Publish at the right time

It is not enough to publish the right message, it is necessary to take into account the ideal moment. Use the data analysis tools available across platforms and schedule your publications for the most appropriate times. Facebook and Instagram, for example, show you when your followers are online and at what times they are most active, interacting more.

Increase the number of posts

Increasing the number of posts can increase your conversion rate considerably. Studies reveal that the more you post, the more people will notice you. This process may take some time, do not expect instant results, but with consistency and quality, they will arrive.

Using hashtags

Hashtags are used as an aggregator of search themes, so using them on social media will help people find your profile and content. Making correct use of hashtags in your digital marketing strategy promotes the growth and recognition of your brand and increases your exposure, allowing you to garner more followers and potential clients.