Choosing the right keywords is an essential step for search engines to present your site in the top positions and thus, potential customers find your page.

SEO keywords are the words and phrases that make it possible for people to find your site in their searches. A well optimized website for search engines is a website that uses the keywords that people look for when they want to acquire or know more about a product, service or content that your company offers. The implementation of SEO keywords is very important to determine the ranking of the website in google.

For these reasons, one of the first steps when starting to work on optimizing a website is to develop a list of keywords. It is important that you put yourself in the position of the potential customer who will search in a search engine and reflect on the words and phrases you would use for that search. The keywords you choose should be relevant to your audience and organized so that the search engines identify and present your site in the first search results.

The search for SEO keywords should be a constant of the work of a digital marketing professional. Old keywords should be periodically re-evaluated and updated whenever appropriate, seeking to use as many keywords as possible, covering the most "general" keywords, as well as some more specific keywords that can be used by potential customers seeking a service or Product.

Remember that you will not be able to stand out if you use exactly the same keywords as your competitors. There are multiple tools for keyword research that show the search volumes for each keyword. Based on these results, you should choose the right ones for your website.

In today's competitive marketplace, SEO optimization is more important than ever. Millions of searches are done daily on the search engines by users looking for answers to their questions or solutions to their problems. It remains for you to decide whether you want your company to offer these solutions.