Although it is primarily used to establish professional relationships, social networking can be a good way to promote your business for a variety of reasons, including the fact that 50% of LinkedIn members have decision-making authority in the companies in which they are based.

Like other forms of digital marketing, LinkedIn is a platform that is inexpensive and effective. The more proactive and involved you are, the faster and more effective the results. How to get the most out of LinkedIn to drive your business:

• Publish updates regularly: Talk about what you're working on and who your customers are. Publishing updates that may interest prospective clients can help you reach new audiences and grow your business network.

• Participate in group discussions: Integrate groups related to your business and your interests. Participating in discussions can help establish you as an expert in your area of ​​business. Avoid constantly promoting your business. Instead, respond to other users' questions and become a resource that people trust.

• Send messages and invitations to people in your business area and other group members. The goal is to create professional relationships that are beneficial to you and others.

• Try advertising on LinkedIn. Paid advertising on LinkedIn is relatively inexpensive and can put you at an advantage over competitors. Remember the advantages of advertising on LinkedIn here.

Do not forget that company pages are SEO-friendly. Google shows 156 characters of the description when the page is shared, so do not forget to start describing your page with powerful content. In addition, LinkedIn members can search for companies by keywords so include words and phrases that describe your business and experience.

Adding LinkedIn to your marketing strategy can help you expand your network, find customers, and create a professional image for your business.

Even if you're a bit skeptical about LinkedIn's ability to get you new clients, it's worth being present and interacting with other professionals in your area and seeing how you maximize your digital presence through this social network.