Nowadays, it is unthinkable for a brand not to be present online or to have some kind of digital marketing strategy. For brands that want to know the latest in Digital Marketing, here is our summary of the biggest digital marketing trends for 2020.

Hyper-Personalization

One of the most relevant marketing trends for 2020 is Hyper-Personalization.

Hyper-Personalization is a service in which the customer becomes the "God". Hyper-Personalization involves the consumer using data. By getting to know the customer better, brands will be able to use the right tools to create a unique, tailor-made service.

By using the customer's preferred channel, using the right language, and offering them good product or service suggestions related to their needs, they will feel appreciated and recommend your company.

Voice Search

Globally, voice search already accounts for more than 20% of searches, and the percentage is expected to grow by 2020.

With the proliferation of virtual assistants such as Google Assistant, Siri (Apple) and Alexa (Amazon), users are increasingly looking to use more practical methodologies that allow them to interconnect with multiple devices, whether at home or work.

Artificial intelligence

Artificial Intelligence is a common trend across many industries - some days ago we highlighted it as a major trend for software development. The truth is that it is a very comprehensive technology with huge potential. In Marketing, we will see AI applied to customer experience, activity monitoring on the internet or social media and the study of buying behaviours.

Micro digital influencers

After the era of Influencers, micro-influencers are now the big bet of brands. Digital micro-influencers are social network users with a follow-up of between five and ten thousand followers and who typically have a reputation built on a specific niche.

Micro-influencers can deliver great brand results, with excellent engagement indicators, as they generate more identification and organically share content, seeming approachable to the average user of social networks.

Which of these Digital Marketing trends will make a difference this year? Make your guess on our social networks. Follow and interact with Zalox on Facebook, LinkedIn or Twitter.