In the fight for higher rankings in search results, experts try to understand all the factors that Google bots take into account, thus adapting their SEO strategies. 

In this article, we've covered some of the most basic errors that may be affecting your website's Google ranking.

Google Indexing

First of all, you should check if your site has been indexed by Google or not. This is where the classification process begins. Search engines like Google "organize" billions of websites into a library called "index".

As a rule, indexing is not a problem because Google's robots are constantly looking for new sites. The problem starts when your site is not indexed for some reason. To check, simply search for your site without the www (ex: yoursite.com instead of www.oyoursite.com) and see if it opens your page.

If the answer is no, you should submit your sitemap to Google to speed up the indexing process.

Good Content

One factor that we are sure that Google takes into consideration is content. Relevant, quality content is benefited by Google. It's no use having too many cat videos to get more views if your website or blog is about another subject. Google attaches great importance to user experience, and if it considers that your site does not take this into account, it will hurt you.

Mobile optimization

If your website is not optimized for mobile devices, Google is certainly hurting you. Google benefits responsive site positioning in results. In addition, smartphones have a separate search algorithm, which means that well-placed websites in desktop rankings may not have the same position in searches performed on smartphones. Nowadays, Google penalizes non-mobile-friendly sites.

Google recommends a responsive design pattern as it provides a better user experience and in the long run, can help you garner more customers.

Meta tags optimization

Search engines use metadata to know the content of sites and use them as a reference to generate search results.

Each page on your site has its own metadata, which can be optimized to improve ranking on Google. There are several meta tags, each one with different functions and purposes, the most popular being description, keywords and title.

Local search

Not all businesses remember to set up local search but it is very important. When someone searches for your business on Google, your business name should appear alongside other local businesses. To do this, you need to create a Google My Business profile. Google My Business is a free tool that lets you manage the digital presence of businesses and organizations on Google, from surveys to Maps.

Google My Business has many features that enable businesses to efficiently manage their online presence, including verifying business information, manage customer reviews, update the address and hours of operation, publish company photos.